Web seminars

If you have a small or medium business, our innovative range of online seminars offers invaluable advice and information on a range of key business areas. Covering everything from direct marketing and managing mail, to databases and customer relationships, our easy-to-follow seminars will help you get the most from your business.

• Simple, practical step-by-step guides
• Interactive and engaging modules
• Expert advice on every subject
• Get a better grasp of DM techniques
• Free to access and use.

Permission marketing  can help increase your customer base, raise the average spend and encourage customers to buy more often. This module shows you how to get permission from your customers and prospects and then how to effectively promote your products or services to them.

The key to effective direct marketing is a good database (lists of customer names, addresses and contact details). The best databases are those that grow as you deal with your customers. If you’re looking for new customers then you need to build a prospect database.

All small businesses have a customer database in some form. But are you using yours as wisely as you might? This module will encourage you to recognise that your customer database is a valuable asset that needs to be protected and used correctly.

This seminar explains how to manage your database to ensure you get the best out of your customer list.

This workshop explains why loyalty is so important and covers a range of practical ideas you can implement in your business to build loyalty with customers immediately.

This seminar will help you keep in regular contact with customers in a cost-effective way.

This module offers guidance on how to build sustainable sales and focus your sales strategy effectively.

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