Keeping Customers

Keeping Customers
How to inspire loyalty in your customers, and make sure they keep coming back for more.

How to run an incentive campaign
Top tips on launching a successful incentive campaign.

Use Mailshots Online to grow your business
How TransMedia Link used Royal Mail’s Mailshots Online tool to stay in touch with customers.

What data do you need from your customers?
Make sure you ask the right questions to get the most relevant customer information.
Create a customer newsletter
Julia Huchinson of the Association of Publishing Agencies gives tips on how to create an engaging newsletter.
- Watch motivational speaker Derek Williams explain why a good product and good customer service are inseparable.
Books
We review the latest books written by dynamic entrepreneurs and small business experts. There is a wealth of motivating and inspirational ideas in our latest batch, so read our reviews and decide which will be the most helpful for you and your business.
See book reviews
Partners
Our small business partners are well-established organisations known for their experience and expertise. They have a wealth of information and advice that could benefit your businesses.
See partners
Web seminars
If you have a small or medium business, our innovative range of online seminars offers invaluable advice and information on key business areas.
See web seminars
Relevant Links
- Sign-up to our quarterly SMART e-newsletter to be kept up-to-date with all the latest Royal Mail services
Telegraph Business Club
The Daily Telegraph includes a Business Club page focused on case studies. As well as expert views from Royal Mail and other partners on tackling real world business challenges, the page also reveals the Secrets of Success of a highly successful entrepreneur.
The Business Club page also provides a ‘shop-window’ for other services provided to ambitious entrepreneurs. These include video interviews with key figures from the business world, business-oriented blogs, video MasterClasses to learn about key topics and a steady stream of business-critical information for business owners and senior managers.
The British Chambers of Commerce
The British Chambers of Commerce is a non-political, non-profit making organisation, owned and directed by its members, democratically accountable to individual businesses of all sizes and sectors throughout the UK.No other UK business organisation has the geographic spread of the BCC, nor the multi-sectoral, multi-size membership achieved by more than 56 local Chambers of Commerce and a network of Chambers across the globe. Every Chamber sits at the very heart of its local business community; reaching the entire business community and providing services, information and guidance to its members. No other UK business organisation represents its network and members at such senior levels of UK decision making, working with Government to shape policy affecting UK businesses.
Visit www.chamberonline.co.uk
The institute of Directors
The institute of Directors is a worldwide association of members, the Institute of Directors (IoD) provides a professional network that reaches into every corner of the business community. Our membership spans the whole spectrum of international business leadership, from the largest public companies to the smallest private firms.
Membership of the IoD is individual - each member joins the IoD in his or her capacity as a director. Members receive a variety of benefits including information, advice, training, conferences and publications to help them maximise their potential. They also have an influential organisation on their side - representing their concerns to government - and at their side - providing professional business support, wherever it is needed.
Visit http://www.iod.com
Chartered Institute of Marketing - Small Business Group
CIM is committed to delivering world-class support to equip marketers with the knowledge and tools they need to stay ahead and excel in this most challenging of professions. Through market leading industry awards and practical courses, and professional services which members can call upon whenever they are needed
Visit www.cim.co.uk







